1. Context
WeframeTech is a specialized digital solution agency operating within the service-based niche, with expertise in Headless and Jamstack technologies.
During my final weeks of internship, the stakeholders came with a new brief — this time for their very own website. While we already had an existing website, it wasn’t something which represented our agency and values. It was a generic looking site that didn't reflect our expertise.
"We want a website which can translate our core strengths to our potential clients & turn them into leads."
2. Research & Discovery
The first step was to have the stakeholders on the boat to gain insights regarding their goals. I probed with open-ended questions to understand why the current version failed.
Primary Goals
- Increase inbound leads.
- Rebrand as a specialized Headless & Jamstack agency.
Secondary Goals
- Get clarity from clients from the first interaction.
- Visually stand out as experts to build trust.
3. The Architecture
From the analysis of the previous website, it was clear that it didn’t lead the user with an objective. Hence, it was crucial to design an architecture that affects the decision-making of the prospects providentially.
4. Design Solutions
Hero Section
Succinct hero copy to reflect the agency’s core. Concise primary & secondary CTA to capture user retention.
Proof of Work
Success stories presented with tags showcasing the field of work to demonstrate successfully delivered projects.
Tech Transparency
Listing out technology services & languages (Jamstack, Headless) to appeal to the knowledgeable target persona.
Social Proof
Elevating trust with video testimonials. "Marketing only really works with word of mouth."
Generating Leads on Autopilot
The most dramatic shift was moving from a passive contact form to an active Instant Quotation Engine. This wasn't just a feature; it was a psychological pivot to retain & convert prospects by offering immediate value (a price estimate) in exchange for their details.
The Hook: Preference
We hook the user by asking about their needs first. "What are you building?" This low-friction question starts the "Yes Ladder," making them more likely to commit to the next step.
The Exchange: Contact
Now invested, the user provides contact details to "unlock" the quote. This captures the lead before the result is shown, ensuring we have the data even if they drop off.
The Reward: Estimate
The user gets their instant estimate. It's a win-win: they get immediate value, and we get a qualified lead. If they stay, they book a call; if not, sales follows up.
6. Iterations
After the completion of all pages, we held a roundtable feedback session. "Every scroll matters."
Comprehensive hero text & supporting text aligning with the CTA. Increased text size and refined background grid.
Merged headless & backend frameworks into a single frame to create visual harmony and reduce section height.
Interactive Prototype
Reflection
This project was more than a redesign; it was a strategic overhaul to align the digital presence with business goals. By bridging the gap between ideas and reality, we created a funnel that not only informs but converts.